Acura, the luxury car brand under Honda, emerged during the 1970s when Japanese cars made a significant impact in the American market. In 1986, amidst Europe’s domination of luxury car brands, Acura was founded in the United States. With its impressive technological capabilities, Acura quickly established its presence in North America.

Acura is Honda’s dedicated luxury brand targeting the North American market. The name “Acura” derives from the Latin word “ACCURACY,” signifying precision and accuracy, reflecting Honda’s commitment and aspirations for high-quality vehicles. After two decades of hard work, Acura has successfully achieved the anticipated success in North America.